YAFFED's controversial billboard on a Flushing Avenue building – it's first ad posted in a haredi neighborhood – in this case, Williamsburg, Brooklyn – rather than on a large public road on the outskirts – shows a young boy learning in a yeshiva in 1988, disgustedly saying in Yiddish that “English is profane.” Today, the boy, now a man, says in the next panel, "Oy, what was I thinking?" as he sits over a pile of unpaid bills. Its previous billboard posted on the Prospect Expressway angered haredim, in part because it was airing the haredi community's dirty laundry in public.