An Orthodox Jewish woman is suing makeup giant Lancome, claiming that its “24-hour” foundation doesn’t really last that long — and so doesn’t stay on long enough to get her through the Sabbath.
The New York Post reports:
[Hat Tip: Ruthie.]An Orthodox Jewish woman is suing makeup giant Lancome, claiming that its “24-hour” foundation doesn’t really last that long — and so doesn’t stay on long enough to get her through the Sabbath.
Rorie Weisberg of upstate Monsey says the French luxury-cosmetics maker committed the sin of false advertising when it claimed that its new Teint Idole Ultra 24H provides a full day and night of “lasting perfection.”
Because of the product’s failure, she says, she can’t look good and stay holy at the same time.
“The 24-hour claim was central to plaintiff’s purchase decision, as a long-lasting makeup assists with her dual objectives of compliance with religious law and enhancement to her natural appearance,” her suit says.…