Empire Kosher Poultry to be Exclusive Producer of New Chasidic Brand of Kosher Poultry
MIFFLINTOWN, PA – A new line of Kosher poultry – under the supervision of Rabbi Binyumin Gruber of Monsey, NY – will begin production in mid-August, 2009 at the Empire Kosher Poultry facility in Mifflintown, Pennsylvania.
In light of its recent announcement that Empire will be expanding capacity in the Kosher poultry market, the company received requests to add a Chasidisha Schechita (Chasidic-run slaughter) on a “contract manufacturing” basis. Empire invited Rabbi Gruber to inspect the Mifflintown facility to determine its suitability for this type of production. His inspection and follow-up visits essentially created the new brand, which will be sold directly into Chasidic communities.
Rabbi Gruber commented that “I found Empire Kosher with their commitment to Kashrus to be able to create a special run which would satisfy the highest level of Chasidisha Schechita.”
Empire’s onsite professional Rabbinical supervising staff, led by Rabbi Chaim Meir Wagshal and Rabbi Yoel Rokeach, will work seamlessly with Rabbi Gruber to ensure that best practices in Kosher are maintained at all times at the Empire plant.
Rabbi Yisroel Weiss, VP for Rabbinic Affairs at Empire, commented, “When Rabbi Gruber reviewed Empire’s processes and then agreed to supervise a Chasidic production run with us, we knew it was an excellent opportunity to offer Empire’s superior Kashrus and product quality to an even greater audience.”
The new production will be contracted for by a family-owned master distribution company in the New York City area. That company’s mission is to bring the best quality Kosher poultry to the Chasidic community – at affordable prices.
The product line will begin with regular Kosher production but it can be extended to include ABF all vegetarian fed and Organic poultry as well. Packaging, brand names and branding materials will be unveiled at a later date.