Here it is, out of the mouth of the (Orthodox) Rabbinical Council of America's EVP…
But while Hekhsher Tzedek would certify companies against a measurable set of standards, Herring said that the RCA would ask companies to voluntarily uphold Jewish ethics, without any enforcement by the RCA.
“It is a completely different approach to what Hekhsher Tzedek has adopted,” Herring told the Forward. “We believe that given the enormity of the kosher food industry, the size and the complexity, what we are attempting to do is a more practical, beneficial approach.”