A Kansas City design firm that has designed hundreds of package labels for Agriprocessors filed suit yesterday in…
…Federal court alleging Agriprocessors owes it more than $270,000 in past due bills.
Agriprocessors, Inc. in Postville owes more than $270,000 to a Kansas-based graphic design firm that has decorated packages for hundreds of its meat products, according to a federal lawsuit filed Tuesday.
The lawsuit by Creative Source Group, Inc. seeks reimbursement for allegedly unpaid bills from the kosher meat processor, including some the lawsuit says are more than 60 days overdue.
Creative Source Group has performed graphic design work for Agriprocessors since 2005 as part of a spoken agreement, the lawsuit alleges.
The Overland, Kansas design firm features several of the package designs prominently on its Web site.
The “Aaron’s Best” product line includes corned beef, turkey breast, beef salami, chicken, turkey patties and beef franks.
A tagline below the pictured products boasts that Creative Source Group has provided “brand enhancement and package design for a family of over 500 products.”
The lawsuit does not mention the May 12 federal immigration raid at the plant that netted 389 suspected illegal immigrant workers. The bust also exposed allegations of worker abuse and fraud among the plant managers, though no one from the management has been charged.
A spokesman for Agriprocessors was not immediately available.
The most recent monthly invoice sent to Agriprocessors was for $20,257.15, the lawsuit alleges. Officials with Creative Source Group have requested a total of $270,218.07 plus interest and other costs.
The new packaging done by Creative Source Group won a ReBrand Award in 2006. Here are before and after pictures and, below them, an explanation of the changes:
Challenge - Aaron's Best Glatt Kosher packaging was dated and lacked a clear brand identity. Inconsistent design and type fonts, plus lack of color made Aaron's Best quality products look boring and ordinary at point-of-sale. In addition consumers complained that product selection was often confusing because of the black background used on all beef - chicken - turkey and beef & poultry blended products.
Strategy - In order to maintain years of brand equity the client requested that Creative Source Group keep the existing Aaron's Best logo. For consistent placement of product names CSG created a decorative ribbon, then positioned it below or to the side of the logo. Easy to read Baskerville bold italic was selected as the standard font. The black background was retained then enhanced with a second color to make consumer selection easy. BLUE for beef - PURPLE for chicken - GREEN for turkey - and BLACK for beef and poultry blends. Packaging graphic standards were established to ensure consistent brand identity for line extensions and new products.
Result - Aaron's Best re-branding has been extremely well received by retailers and consumers. Sale of fresh tray pack chicken alone has increased more than 25% since the introduction of the new packaging.
Client: Rubashkin's AgriProcessors - www.rubashkins.com
Creative Firm: Creative Source Group - www.csgkc.com
Senior Graphic Designer: Brent Kallenbach
[Hat Tips: Arieh and Steve.]