Heeb's raison d'être is to shock.
Still, the idea of holding any event with Kinky Jews bothers me.
If Heeb truly wants to be a voice for younger unaffiliated Jews it must understand that Kinky Jews is not a group to, ahem, partner with.
It's a free country and whatever people choose to do with their sexuality – as long as that choice does not injure others – is fine with me. But Heeb must understand its choice to shock was made over the choice to be responsible.
It is that irresponsibility, not Heeb's accomplishments, that will stick in the minds of many who see that flyer.
This means Hillel directors who were open to Heeb and hosted Heeb events may now withdraw support, as may JCCs and other Jewish venues that have tried to be welcoming to Heeb.
Heeb seems intent on drawing its circle ever smaller.
This may be a bad thing for Jews.
It is certainly a bad thing for Heeb.