Yedidia Meir writes in Ha'aretz:
…Follow me, the rabbi whispers to me mysteriously, and leads me to a hidden door, between the recliner department and the sofa display. We go down one floor, he opens a door, and I am totally stunned. Not a corner, not a small prayer room, but a synagogue. An honest-to-goodness synagogue. The Great Synagogue of IKEA.…
I go to check out the bookshelves and am bowled over. Everything is so neat and spiffy. Every synagogue should be so orderly. Printed on each book is "Property of IKEA." There's an IKEA-siddur, and IKEA-chumash, a new set of IKEA-Rambam and even a Torah ark with a velvet curtain on which the following is embroidered: "For out of Zion shall go forth the Torah and the word of Hashem from Jerusalem. Donated by Yehiel Moshe (Edgar) and Matityahu Bronfman."
As I pray I recall reading about a year ago that Matthew, I mean Matityahu, Bronfman and his brother bought IKEA Israel, together with Haredi businessman Shalom Fisher. Ah, now it all makes sense. Including how IKEA's restaurants suddenly went from non-kosher to strictly kosher.…
The brief prayer service ends. I bid the chief rabbi a fond farewell. On the way out, on the steps, I hear someone ask him: "Tell me, Rabbi, if I buy the Torah ark does it come assembled or do I have to put that together myself, too?"