David Kelsey has uncovered a bit of subterfuge out of the bastion of Modern Orthodoxy. The OU's NCSY has apparently started a front organization, the Jewish Student Union, to lure unsuspecting high school students into NCSY and Orthodoxy. DK notes that NCSY and the Jewish Student Union share some staff, and that nowhere on the JSU's website is the relationship between the JSU and NCSY and the OU mentioned.
How's this for the new NCSY slogan? Abusive and deceptive kiruv – it's not just for the haredeim any more™.
[I would also add a bit of history. Traditionally, JSUs have been student run and governed. The NCSY version is top down, with programs and leadership coming from adults long past school age. For those of us involved in the JSU movement years ago, this NCSY innovation perverts what JSUs are and are meant to be. And it does so piggybacking on the selfless work done by many students over generations. It is, in fact, a form of geneivat da'at. Just another reason not to trust NCSY.]