The New York Times reports:
Before the [Crown Heights-based Jewish Children's M]useum opened, some Jews worried that the Lubavitchers would show only their version of Jewishness and try to make people think that was what all Jews were like. Others thought the Lubavitchers might use the museum to recruit people. That would not be allowed. Most of the money to build it came from the city and state governments, and groups cannot use government money to spread their religion.…
In the lobby was a big photo of a man with a hat and a gray beard, the Lubavitchers' leader, Rabbi Menachem Mendel Schneerson. Rabbi Schneerson died in 1994, but many Lubavitchers think he will return soon. They call him Moshiach, which means messiah.
Below the photo, on a television monitor, children chanted, "Nation of Israel, have no fear, Moshiach will be here this year." On the museum's ticket counter were subscription fliers for a Lubavitcher children's newspaper. "Kids love to read the Moshiach Times," the fliers said.
"It's as if you went to a church of evangelicals and their version of Christianity was the only version there is," Professor Heilman said. The executive director of the museum, Rabbi Yerachmiel Benjaminson, said the museum's mission was education, not evangelism.
"The city and the state gave us big money for this project because they agree that it's all about tolerance and understanding," he said. "Nothing is done so that a kid should feel, 'They're trying to indoctrinate me.' If not for the rebbe's picture here, you wouldn't know it's a Lubavitch museum."