SodaStream CEO reveals long campaign, including libel, 'terror-like grenade assault,' that made him fire Arabs - and it doesn't stop.
For over eight years the Israeli company SodaStream has been dealing with ongoing attacks by the BDS movement, calling to boycott it over its factory in Mishor Adumim to the east of Jerusalem that eventually it was forced to move to the Negev in late 2014.
Large economic losses inflicted by the BDS boycott movement forced the company to make the move - but the big losers in the story are the hundreds of Palestinian Arab employees of SodaStream who lost their jobs and income.
