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July 04, 2013

Egged Public Bus Company CEO: As Far As I’m Concerned, We’re A “Haredi Company” And As Such We Will Continue To Refuse To Post Ads Depicting Women, Girls, Men, Boys, Animals, Extinct Animals, Cartoon Figures And Space Aliens

Egged Bus Number 2 on the outskirts of Mea Shearim"…we function in Jerusalem as a haredi media company because the buses pass through haredi neighborhoods, and just as haredi media won't post an ad with a message that calls for opening businesses on Shabbat, and just as other media outlets don't feature women, the same is true of me. In the wake of the petition to the High Court it was decided [by me] that there would be no figures at all, and to our regret that is the situation today."

Egged Bus Number 2 on the outskirts of Mea Shearim

Egged Public Bus Company CEO: As Far As I’m Concerned, We’re A “Haredi Company” And As Such We Will Continue To Refuse To Post Ads Depicting Women, Girls, Men, Boys, Animals, Extinct Animals, And Cartoon Figures
Shmarya Rosenberg • FailedMessiah.com

Egged bus company and its advertising contractor Cnaan Media have taken their cowardice and appeasement of haredim to a new low.

First it banned all ads depicting women or girls, even if modestly dressed, if if cartoon figures, due to haredi vandalism and violence.

Then Egged and Cnaan banned all ads that depicted any human or animal figure, even cartoons, if babies, even if modestly dressed, even if (in the case of animals) kosher.

Then last week, Egged and Cnaan banned an ad that depicted a cartoon space alien for fear of provoking haredi violence.

Rachel Azaria is a member of the Jerusalem City Council. She also heads the Yerushalmim faction which fights for freedom of (or from) religion and women’s rights in Israel’s capital. She is also an Orthodox Jew.

Azaria has led the battle to return women’s images to advertising billboards and placards in the city, and filed the petition to the High Court of Justice that forced Egged and Cnaan to stop refusing to post ads that depicted women.

But in what was a surprise to Azaria (and apparently to the High Court, as well), Egged and Cnaan chose to ban all depictions of humans rather than bring women’s images back.

In response to Egged’s and Cnaan’s more recent actions, Ha’aretz reports that Azaria sent an ad with a picture of herself. The ad’s text reportedly reads, "This is the last time that they'll put me in the back of the bus."

Canaan refused to run the ad.

Instead, after consulting with Egged’s advertising point person, Azaria sent Cnaan a new version of her proposed ad. Instead of her picture, Azaria had the words, "Here there was supposed to be a picture of Rachel Azaria."

Egged and Cnaan rejected that ad, as well.

"Sending the ad to the Canaan agency is tainted by an extreme absence of good faith. The ad presents mistaken data, because today it is not permitted to post pictures of women and of men (not only of women),” Canaan CEO Ohad Gibli fumed in a letter to Azaria’s Yerushalmim faction, adding that his agency would likely lose money if it ran the ad – presumably because haredim would vandalize the buses as they have so many times before with near impunity, because Israel’s previous governments – especially those headed by Prime Minister Benjamin Netanyahu, refused to enforce the law.

Azaria called Canaan to clarify its policy.

"No figure, not a man, not a woman, not a boy, not a girl, not even an alien," a Cnaan representative allegedly told her.

"Let's say animals, is that possible, a bitch?" Azaria allegedly responded.

"They cause problems with that, don't count on it, better not," Cnaan’s representative allegedly answered.

"Inanimate objects, you're saying, nothing living, [only] inanimate objects?" Azaria allegedly responded.

Gibli, Egged’s CEO, blamed Azaria when pressed by Ha’aretz and contended that Egged – a public bus company – is “haredi.”

"The present situation is one in which we find ourselves due to Azaria's battle. In the first place we function in Jerusalem as a haredi media company because the buses pass through haredi neighborhoods, and just as haredi media won't post an ad with a message that calls for opening businesses on Shabbat, and just as other media outlets don't feature women, the same is true of me. In the wake of the petition to the High Court it was decided that there would be no figures at all, and to our regret that is the situation today,” Gibli said.

Azaria told Ha’aretz that she and Yerushalmim will not give up.

"In the past five years we have succeeded in bringing women back to the public sphere in Jerusalem on billboards, at bus stops, and on bulletin boards. The only place where you still can't post pictures of women is on buses, and that's due to the stubbornness, obtuseness and cowardice of Canaan and Egged. The purpose of the Yerushalmim campaign is to state, loud and clear, that we won't give up even on the last bastion of exclusion of women in the city,” Azaria said.

Recent Related Posts:

Haredi Zealots Vandalize New Bus Stops Over 'Immodest' Benches.

Israeli Bus Company Bans Space Alien Ads Due To Fears Of Haredi Violence.

Comments

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Egged is now haredi? Must be news to every single Israeli.

Egged is a public entity. CEO needs to be fired.

As Egged is publicly owned, it cannot and should not identify solely with one segement of the populace. Therefore, it must not be a Haredi company. Secular Israel pays for Egged and its executives through tax dollars. The Haredi segment of the populace pays little or no tax and therefore have little say in the operation of this company. I would say that the CEO and officers of the company need a little re-education if not outright dismissal for this ignorant pandering to this segment of the populace. Therefore, Egged will either accept advertising from all possible advertisers or conversely Egged should not allow ANY advertising. One can understand routes being economically unfeasible during certain parts of the week. However refusal of income generating advertisements in the face of potential thuggery and vandalism is patently stupid. One would sooner want an armed guard aboard the bus to deter instances of vandalism (I'd prefer a female in uniform carrying a rifle AND she must ride up front in the "mens" section)

wow! they certainly bowed under pressure.

("I'm the Urban Spaceman", Bonzo Dog Doo Dah Band)

I’m the Egged spaceman, bubbie
I’ve got a face
But me you would displace
I’m the Egged spaceman, bubbie
I’m not hassid
Please show me, I plead

I’m not immodest
I’m just an E.T.
You won’t let me advertise
From Jaffa to Dead Sea

I’m the Egged spaceman, bubbie
You won’t show me
My ads have no whoopee

You won’t show anybody with a smile upon their face
The Egged CEO Gibli is quite a disgrace

I’m the Egged spaceman, bubbie
I’m intelligent and clean
On me you vent your spleen

I’m the Egged spaceman, bubbie
As a leader, you’re a disgrace
You’re not the master race

You let all Israelis down
You are such a boob
You’re a poor excuse for a leader, you should go down the tubes
I’m the Egged spaceman, bubbie
Here comes the twist,
We wish you didn’t exist

The assertion that Egged is a Haredi-owned company would come as big news to my atheistic uncle Bob, who's a stockholder in Egged who got his start in the company as a driver of the No. 4 bus in Tel Aviv.

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