5WPR: Once A Sockpuppet, Always A Sockpuppet
Once A Sockpuppet, Always A Sockpuppet
Hated PR Flack Ronn Torossian Caught Posting Comments Against His Enemies Using False Names
Shmarya Rosenberg • FailedMessiah.com
5WPR head Ronn Torossian is arguably the most hated man in the PR business.
Besides harassment of his own employess and threats to ruin marriages of his enemies, Torossian's firm 5WPR was caught by FailedMessiah.com (and later by the JTA) impersonating on the Internet enemies of his client, kosher meat giant Agriprocessors, in order to discredit them. Known as sockpuppeting, 5WPR's behavior was condemned by the PR industry, pilloried in the media, and almost landed Torossian in court.
After weeks of stalling and under threat of a lawsuit, 5WPR issued a terse public admission of guilt and apology late on the Friday afternoon of a holiday weekend – when few people would see it.
(You can see a series of reports on 5WPR's sockpuppeting scandal here.)
More recently, in a New York Times report in December, Torossian was accused by Rabbi Yoshiyahu Yosef Pinto's spokespeople of extorting Pinto and his charity Shuva Israel along with a former Pinto aide. Pinto claims the FBI is investigating the alleged extortion and the what Pinto says is several million dollars missing from Shuva Israel.
Torossian has denied Pinto's accusations against him.
But now Torossian himself has been caught sockpuppeting, posting anti-Pinto comments under fake names that go back as far as December 14, 2010. The most recent of these anti-Pinto comments were posted earlier this morning.
Similar comments in support of Chabad and, not surprisingly, 5WPR were also posted by Torossian using false names. The earliest of those is a comment posted using the name "Larry Rothstein" on August 9, 2009 on a story reporting Birthright Israel's hiring of 5WPR as its public relations firm of record.
The IP address (i.e., the identifying address of the computer used to post these comments) is 220.127.116.11, as you'll see below. That IP address has been flagged by Wikipedia for possible sockpuppeting on entries, including Pinto's.
Here's proof of the socpuppeting done here. Please click to enlarge.
Email from Torossian to me time-stamped at 6:10 am CST today showing the sender's IP address as 18.104.22.168:
Two comments posted on FailedMessiah.com this morning, the first at 6:09 am CST today, the second at 6:13 am CST today. Each have the IP address 22.214.171.124:
Here are all comments posted on FailedMessiah.com from the 126.96.36.199 IP address in a PDF file. Note that the first comment posted (i.e., the last on the list) is from August 9, 2009 on a post about Birthright Israel hiring 5WPR as its public relations representative:
All of the comments all were posted in the morning, many in the early morning, which has some significance as you'll soon see.
The 188.8.131.52 IP address traces to MP-SPORTSCLUB.COM, which is owned by Millennium Partners Sports Club Management LLC, a company that owns and operates gyms.
It lands on a website for The Sports Club/LA, which has sports clubs in NYC, Washington DC, Boston, San Francisco and Miami under several brand names.
It appears that Torossian used a computer or a WiFi connection at his gym beginning in August 2009 in order to avoid getting caught sockpuppeting after 5WPR was rocked and threatened with lawsuits after it was caught sockpuppeting by FailedMessiah.com and the Jewish Telegraphic Agency (JTA) in 2008.