Is It Fraud? Jerusalem "Compass" Back In News
A fraud by any other name is a? "Compass." A Jerusalem "Compass," to be exact. Remember the so-called Jerusalem "compass" sold by ArtScroll? It's back in the news, so to speak, on VosIzNeias (and taken without attribution from the Christian Broadcasting Network):
Moshe Ashin is an Orthodox Jew who said that he got inspiration to develop what he calls the Jerusalem Compass.
"I started thinking to myself, wouldn't it be wonderful if the compass could point in a direction that had more meaning to all of us? A direction that was more important. So here we are, the holiest city in the world, the center of the universe and all roads lead to Jerusalem, let the compass point here," Ashin said.
The Jerusalem Compass, unlike a typical compass that points north, is designed to point to Jerusalem.
"I developed a patented recalibration system and this keeps the needle of the compass constantly pointing in the direction of Jerusalem from anywhere in the world. Just open the cover and it's pointing there," Ashin said.
There was a lot of Jblog traffic when this "compass" debuted, most of it critical of the claim that the "compass" always points to Jerusalem. The contention of many bloggers was that the "compass" merely was modified so that the needle pointed north (as with any compass) but displayed east, meaning that people to the east of the Temple Mount, or due north or south of it, would have a "compass" pointing in the wrong direction. Backers of the "compass" disputed this
But here is Ashin making this claim again, yesterday, to the CBN:
As a way of reminding believers about the significance of Jerusalem, Moshe, an Orthodox Jew has come up with a unique reminder of the eternal significance of the city the Bible calls "the city of the Great King." As we explained on last Thursday's 700 Club, he believes he received divine inspiration to develop what he calls the Jerusalem compass.
Overlooking the city of Jerusalem from the Mount of Olives, he told us, "I started thinking to myself, wouldn't it be wonderful if the compass could point in a direction that had more meaning to all of us? A direction that was more important. Where would that be? So here we are in the holiest city in the world, the center of the universe, and all roads lead to Jerusalem. Let the compass point here."
Moshe said he developed a patented recalibration system that keeps the needle of the compass constantly pointing toward Jerusalem from anywhere in the world.
The problem? The Mount of Olives is to the east of the Temple Mount, and the "compass" will not point to the Temple. Why? The patent claim for the "compass" as filed by Moshe Ashin, which clearly states it is a novelty item:
Claims:
What is claimed is:
1. A novelty item comprising a compass-like device having a housing and a magnetized compass needle suspended therein, said device further comprising a compass face positioned above said needle and hiding same from view, wherein said magnetized needle is rigidly attached, via a linking means, to a non-magnetized pointer positioned in a plane parallel to the plane of said magnetized compass needle above said compass face and angularly displaced from said magnetized compass needle, whereby said non-magnetized pointer always points to a direction other than North.
2. A novelty item according to claim 1, wherein said non-magnetized pointer is angularly displaced from said magnetized compass needle at an angle of about 90.degree. and positioned to always point to the East.
3. A novelty item according to claim 1, wherein said housing is non-transparent except for a transparent top face.
4. A novelty item according to claim 1, wherein the distance between said compass face and the housing top cover is at least twice the distance between said compass face and the housing base.
5. A novelty item according to claim 2, wherein said compass face carries a message of religious significance relating to the direction indicated by said non-magnetized pointer.
6. A novelty item according to claim 1, wherein said non-magnetized pointer is shaped and colored to provide an appearance similar to that of a magnetized compass needle used in a normal compass.…[0014] It will thus be realized that the novel device of the present invention can be marketed in different countries with a pointer oriented to match the direction towards which prayers should be recited. For example, a compass indicating South can be marketed in Finland and Russia, a compass directed towards East can be marketed in the USA and Mexico and a compass indicating West can be sold in India, Pakistan, Burma and Japan. Intermediate directions, for example South-West, would be suitable for Mid-Europe and the UK.
In other words, the "compass" always points east, which for many people means they will be praying not toward the Temple, but north or south of it. In the worst case, Jews will be praying with their backs to the Temple.
How is this "compass" marketed? First, more from Ashin's patent filing:
[0007] There is no doubt that a more direct and easier to use method [i.e., the new Jerusalem "compass"] would be useful, particularly for less-educated worshippers. However, a search of prior art for such device produced only improvements to North-pointing compasses but nothing relevant to the present disclosure.
"Less-educated worshippers," precisely the people who would use the "compass" while traveling in Eastern Europe or Israel and pray in the wrong direction.
Who is the primary marketer of this "compass"? ArtScroll, the main haredi publisher of books geared for – ba'alei teshuva, Jewishly uneducated so-called returnees to Orthodoxy:
You may be wondering why the compass is called "the Jerusalem of Gold Compass". Well that's because it points only in the direction of Jerusalem from any point on the Globe. Now that is unique - think about it... all other compasses point North and this one points to Jerusalem...
How's that done you ask? That's Israeli Technology for you... No batteries, No outside energy source, Nothing at all... and it appears to defy nature.
Instead of pointing North it will always point to Jerusalem. This compass was developed in Jerusalem over many years, and is patented in the United States.
This compass is beautifully crafted from solid brass, and is finished in rich genuine gold, buffed to a mirror finish. It is also includes a matching gold finished chain attached to the compass.
Have you ever found yourself away from home, and suddenly you realized that it is quickly approaching the final time for Mincha? You may be in a car, your office or a friends home. If you are like most people, at best, you will approximate the direction for East, and start davening. But…East is not the direction for Jerusalem. However, it is the direction for China, and Syria!
Ashin's patent does not support these claims. I believe that makes ArtScroll (and Ashin) in violation of Federal law.
UPDATE – A commenter writes:
On the Jerusalem Compass website there's a prominently featured database of calibration settings for cities around the world.
There is. But nowhere in the text of the front page of the website is it made clear calibration is necessary. I tried this calibration tool. It does not work in the Mac browsers Safari or Firefox. I accessed it using IE. But the results I got were the same for Los Angeles, Saint Louis, Minneapolis, Chicago, Moscow, Tel Aviv, and other cities. All were shown, with their correct name, as being 5124 kilometers from Jerusalem. Each city has the same calibration setting, 046.
In other words, for many users the calibration database is useless. Further, the ad copy for the "compass" makes false claims. Without manual calibration for each location, the "compass" will be wrong. No real surprise there.
Also no surprise is the endorsement of this piece of junk by some of the haredi world's leading gedolim, including Rabbi Moshe Shternbuch of Edah Charedis and The Novominsker Rebbe, head of Agudath Israel of America's rabbinic arm. Also not too surprising is the complete lack of endorsements from NRP/MO rabbis of note, most of whom, presumably, would have noticed the problems with the 'compass.'
You can click on the images above to enlarge them.
http://www.freepatentsonline.com/20020162234.html
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I agree with you that this thing is a shtick dreck, but why drag Artscroll into the mud? I do not see any connection between Artscroll and this compass at the present time.
Posted by: Itzhak Schier | March 20, 2007 at 06:36 PM
Follow the link They're still selling it and still misrepresenting it!
Posted by: Shmarya | March 20, 2007 at 06:40 PM
So is everyone else in the Judaica business I guess. In any case their blurb is not much of an endorsement. It is not as if they then link to the compass site which includes rabbinical haskomos.
Posted by: Itzhak Schier | March 20, 2007 at 06:48 PM
Not to worry, the earth is round (I think most charedim accept it) so in any direction it will point to Jerusalem as well as to Mecca and the Church of Nativity
Posted by: The Monsey Tzadik | March 20, 2007 at 06:50 PM
"...so in any direction it will point to Jerusalem as well as to Mecca and the Church of Nativity."
Heh. Good one.
Posted by: Yos | March 20, 2007 at 07:08 PM
The patent application also states that it provides "a means for re-positioning said angular displacement of said non-magnetic pointer above said partition, in relation to said magnetized compass needle below said partition." Perhaps the instructions have guidelines stating when in NY set the dial as follows, etc. Even if it does, the webiste disclosure is still I think misleading since it states that it works anywhere without qualification that adjustments are necessary.
Posted by: Anon | March 20, 2007 at 07:14 PM
I haven't seen it but I recall that, when it first was in the news, it was alleged there was nothing noted on the packaging about adjustments.
Posted by: Shmarya | March 20, 2007 at 07:21 PM
bullshit or not sounds like a great gift.just mention to the reciever it don't work.
Posted by: ira kaufman | March 20, 2007 at 11:21 PM
On the Jerusalem Compass website there's a prominently featured database of calibration settings for cities around the world.
Also on their website is an article by Judy Siegal-Itzkovich which contains the following:
The $39, non-electrical, non-computerized device - registered for an international patent - appears to defy nature, as the magnetic needle does not always point north. It is pre-calibrated for the continental US (excluding Miami, Hawaii and Alaska). But "log book" code numbers on the inside of the brass cover encompass virtually any other location on the globe. The user recalibrates by releasing the MPR bar, rotating the rim of the compass glass until the needle is opposite the relevant code number on the dial and sliding the MPR bar towards him after recalibration. The setting doesn't have to be changed until you travel to another city in a large country or a different small country.
I don't know if the calibration stuff was in the first ones released, but it's there now.
You guys are pretty good at snark, how about trying some research?
Just a thought.
Posted by: YoelB | March 20, 2007 at 11:45 PM
I might have my own gripe against the device, but this article is unfair. The device comes with instructions on how to set it (calibrate) and most educated people should understand that:
a) one should read and follow the manual as with any other unfamiliar device we use.
b) this device, like any other in the world is limitted by the laws of nature (physics) and cannot perform miracles beyond these laws.
Once we do that, we find that the device is quite accurate. It is novelty, but then, why not? It is a cute novelty.
Posted by: za | March 21, 2007 at 06:50 AM
The calibration tool worked for me in firefox 2.0.0.2 with some issues and page not founds and other errors, but I tried some of the cities you used and they got results. They are missing some important cities that should be included. Also sometimes I did get the same results for two different cities like you did, but then after trying again it worked.
Posted by: Seraphya | March 21, 2007 at 06:22 PM
He calls it magic!
That is forbidden!
Posted by: | March 22, 2007 at 01:26 AM
Haven't you ever heard about Slander, defamation, evil speech-loshon Horah??
You never read the sefer by the Chofetz Chaim about the one who desires life, keeps his mouth from speaking evil.
The Chofetz chaim brings down the Rambam, that there are 3 groups who lose not only their share in this world, but the world to come as well. This is for evil speech,that is "true", i.e. loshon Horah, but for Defamation, i.e motzei shem Rah, you and all who believe the above, all who have read your motzei shem rah have absolutely no tikkun. Your site is really "Failed"!!!
You never even checked out the details to see that the patent you quoted above is NOT the patent for this invention. Didn't you think that when all of the stores, Artscroll etc, advertised details about the product, things that don't make sense with the patent you fraudently quoted above, just maybe you made a mistake? You don't know how careful an "orthodox" Jew must be before he spreads slander, to people, stores, etc, and all of the poor fools who come to this site who believe also without checking it out.They think that you are here to help them and reveal the truth, as if you are their friends.
Did you see the item before you wrote your lies about it? Did you see that it does not fit with the patent application you quoted above?
If a reputable company like Artscroll was selling it, I personally would assume that they checked it out. Why didn't you. Maybe because you are that type of "orthodox" jew who just lovessss slander, and loshon horah like the rest of your smelly site.
I own the compass now for 2 years, and it does what the manufacture said it does, and the patent, (not the one you quote above) states clearly that it does. And, the manufacturer on their web site clearly states, that all who are not satisfied may return the item.
Didn't you think that for someone to make statements about an item, that aren't true, they will suffer losses, etc. No one in their right mind would publically mis-represent their product, and then go and advt. it like that.
If you are East of Jerusalem, it will point to Jerusalem. If you are west of Jerusalem, it will point to Jerusalem. If you are North, or South also, just as the marketers, artscroll, the manufacture claim.
Just like a wrist watch keeps time, (does this mean you don't need to re-set it when you travel to another country, or is this also "FRAUD" in your eyes.
You really should have been much more careful, if you really are "orthodox" Jews.
The patent for this invention, (if you are interested in truth, is u.s. patent
# 7,134,213, issued in 2006, entitled, "Magic Compass".
This is why the Chofetz Chaim went into such depth with his sefer on Loshon Horah.
The thousands of people who believed in your defamation as being "true", will all suffer for being "Mekable" motzei Shem Rah, and you, for all of the thousands that you were Mikshal, (like Itzchak "Shmeer" above, with your defamation, to the manufacturer, all of the stores that carried it, etc, etc, will be judged. I personally read through the Chofetz Chaims sefer every day for about 14 years. the laws of loshon Horah, and not to mention Motzei Shem Rah (slander) which is so severe you can't even begin to fathom it, are very detailed and complex.
Also, about the comment above on Magic being forbidden, look at the inventors Patent, (not the one you "fraudgently quoted above"), that magic in the dictionary, is "slight of hand", i.e. everyone knows that it is not really "magic", but just appears that way.
Maybe what that commentor above meant was "black magic", oy vey.
At least one thing is for sure. All you poor yidden who spread, and believe slander, will make the inventor, the stores, etc all rich people, because, as the chofetz chaim says, your mitzvos go to them, and their aveiros go to you for the damaged you caused.
Tzur M'Rah......
Posted by: Yehuda | May 28, 2008 at 10:14 AM
UPDATE: You yourself state above in your slander copy:,"
"There is But nowhere in the text of the front page of the website is it made clear calibration is necessary."
What a fool! I just looked on the front page of the website, and there is a huge picture in the margin stating "Access our online worldwide recalibration data base", then when you can't help but click on it, it tells you to enter your location in order to determine the proper setting for your compass"
I would assume from this is requires re-setting since that is what it says, i.e "to determine the "SETTING" for your compass".
I would imagine with this plastered on the front page, that the directions with the item explain the rest. Also, those who wish to have more information probably wrote the manufacturer. And, anyone not satisfied are given a no questions asked money back guarantee.that is what I saw on the front page.
Well Mr. "Failed", I really do not envy your lies, slander, and your world to come.
Posted by: Yehuda | May 28, 2008 at 10:41 AM
You're simply not very bright.
Reread what I wrote. It proves you wrong simply and clearly.
Posted by: Shmarya | May 28, 2008 at 08:35 PM
Why don't you look at this comment stated above by YoelB,he writes: "On the Jerusalem Compass website there's a prominently featured database of calibration settings for cities around the world.
Also on their website is an article by Judy Siegal-Itzkovich which contains the following:
The $39, non-electrical, non-computerized device - registered for an international patent - appears to defy nature, as the magnetic needle does not always point north. It is pre-calibrated for the continental US (excluding Miami, Hawaii and Alaska). But "log book" code numbers on the inside of the brass cover encompass virtually any other location on the globe. The user recalibrates by releasing the MPR bar, rotating the rim of the compass glass until the needle is opposite the relevant code number on the dial and sliding the MPR bar towards him after recalibration. The setting doesn't have to be changed until you travel to another city in a large country or a different small country.
I don't know if the calibration stuff was in the first ones released, but it's there now.
You guys are pretty good at snark, how about trying some research?
Just a thought.
Posted by: YoelB | March 20, 2007 at 11:45 PM """
Just like you didn't refer to this comment,nor did you obviously ever look at the Sefer of the Chofetz Chaim, (why would you want to, you would have to close down this stinking site).
And you yourself leave a comment above that:
"I haven't seen it but I recall that, when it first was in the news, it was alleged there was nothing noted on the packaging about adjustments.
Posted by: Shmarya | March 20, 2007 at 07:21 PM
What a fool. You never learned that it is forbidin to speak about anything unless you "saw it with your own eyes", and even then, there are hundreds of Halachos in Hilchos Loshon Hora before you can start to make public your thoughts etc as fact.
You still don't seem bothered that you copy above the wrong patent to the item, and then you "fraudently" begin to show via the wrong patent, how the item is a fraud. It is clear that you see yourself to be completely free of any responsibility to Fraudulent statements. But, of course, Chazal state. That what one sees in the other, they in fact have the same attributes in themselves.So, shmarya, thank you for publicly exposing yourself to all of us via your fraudulent statements.
Now, if you really want to talk aliba d' truth. I mean Torah truth, then open your sefer Chofetz Chaim,(if you own one) and please, (after you dust it off) show me the perek and sif, and sif katan that states you are not going to burn eternally.
why did the Ramabam, ( I don't know if you hold of him either), state that there are 3 groups that lose their share in this world and the world to come,...avodah zorah, gilui arios, and retzicha,, and he stated that Loshon Horah, (evil speech) is equated to all of them. And, what you do is Motzei Shem Ran,(slander) which is even more severe. Go save yourself all ready.
Posted by: Yehuda | May 29, 2008 at 03:19 AM
Update:
You know what Shmarya, I have decided that you would never be able to see things in a different light, so then let's go with your last comment, that, I am "not very bright". With this comment coming from you, I can live with it.
Posted by: Yehuda | May 29, 2008 at 05:07 AM
The only one Lashon Hara is being spoken about, is the person whose name i won't repeat, which appears with name and surname to endorse the product. Needless to say, he may even lose a job offer because of his brightness being brought into question; and what is worse, this person may not be an idiot, this person may just be the average religious jew, perhaps not very learned in science, who is simply **trusting a fellow jew**. Someone that may not have science on his fingertips, but who probably, had the seller been some random Gentile business, would have looked up some info on magnetism and the earth magnetic field and would have carefully avoided the scam. Shame on Artscroll - they just sent an ad in my email about this scam, and lost the customer. I told them that if really they must scrap together a living from shady deals, they'd do better by selling "Makkah compasses" to our cousins and enemies. By the way, outside eretz israel we dont daven facing jerusalem but we daven facing israel, last time i ckecked.
Posted by: daniela | July 01, 2008 at 01:37 PM
Hi Daniela,
I saw your blog post very interesting.i am Nick Robinson,a community member at Patents DOT Com(a comprehensive free patent search engine).Patents.com provides the most comprehensive worldwide source of searchable indexed patent pages available in 15 native language.Will like to talk(through email) to you,is this the right time to talk about or should we talk during weekends ?
Regards,
Nick Robinson
E-nickrbson@gmail.com
Posted by: Nick Robinson | May 07, 2009 at 06:41 AM